We make credit-card choices simpler.
CardSetu helps customers compare credit cards across participating issuers, understand important fees and benefits, check indicative eligibility, and continue with the application journey they choose.
Instead of researching one bank at a time, CardSetu brings multiple choices together in one place.
Our mission
Clearer choices, decided by what matters to you.
To make credit-card discovery easier, clearer and more transparent — so customers can choose based on what matters to them, not simply the first card they see.
Why CardSetu exists
Choosing a credit card can be confusing. Different issuers have different fees, income requirements, cashback structures, rewards and lifestyle benefits.
CardSetu brings this information together so customers can compare their options before deciding.
What CardSetu does
Compare participating issuers
See cards from multiple participating banks and issuers in one place.
Understand the important details
Joining and annual fees, income requirements, rewards, lounge, movie and fuel benefits, side by side.
Discover suitable options
One indicative eligibility profile surfaces the cards that may suit you.
Continue the application
Pick a card and continue through the relevant issuer or authorised application journey.
Built around choice and clarity
You choose the card
CardSetu never selects for you. You compare, you decide.
The issuer decides approval
Verification, approval, credit limit and issuance stay with the issuing institution.
We make comparison easier
Clear information, honest wording, and no pressure to apply.
Working with leading banks and card issuers
CardSetu works with participating financial institutions to help customers discover and continue suitable credit-card application journeys.
- HDFC Bank
- ICICI Bank
- Axis Bank
- SBI Card
- IDFC FIRST Bank
- IndusInd Bank
- RBL Bank
- AU Small Finance Bank
Our approach
- Compare
- Understand
- Choose
- Continue
Setu means bridge. CardSetu is the bridge between the cards on offer and the one you choose to apply for.
Transparency
CardSetu is a comparison and referral/distribution platform. CardSetu does not itself issue credit cards. Final approval and issuance are determined by the relevant issuing institution. CardSetu may receive referral or distribution compensation from participating partners where applicable.
Questions about CardSetu? Write to support@cardsetu.com